On the job: Attitude is everything

Tony Buckland, FLSmidth Ludowici Senior Sales Engineer

Tony Buckland, FLSmidth Ludowici Senior Sales Engineer

On the job interview with Tony Buckland, FLSmidth Ludowici Senior Sales Engineer

Take bad news in stride, re-evaluate your situation and move on as best you can.
— Tony Buckland FLSmidth Ludowici Senior Sales Engineer

Anthony Buckland—known to all as "Tony"—is FLSmidth Ludowici Senior Sales Engineer now located at the FLSmidth Supercenter in Welshpool, Perth, Western Australia. Tony has been one of the longest serving sales members of the FLSmidth Ludowici team, establishing and fostering some of Western Australia's largest customers.

Chris Galpin, FLSmidth Ludowici General Manager in Perth, commented, “Tony’s extensive product knowledge and excellence in customer service has been crucial in fostering two of Australia’s largest domestic customers and Western Australia's largest customer in the Rio Tinto Iron Ore, across the Paraburdoo and Tom Price sites. The Tom Price site has over 44 LVT screens, with Tony managing service, consumables sales and screen refurbishment. The open pit operation at Tom Price processes 28 million tons per annum.”

“He has also provided the business a major stepping stone in attaining recognition in Rio Tinto's 2012 Iron Ore Supplier Recognition Programme," Galpin said. "Our successful win is based on meeting all of the selection criteria."

These criteria include:

  • Demonstration of outstanding performance history
  • Strong safety performance
  • Strategic supplier to Rio Tinto’s Western Australian Iron Ore group
  • Demonstrated commitment to supporting sustainable development
  • Innovative and proactive customer service approach


“Tony also instigated the PIPO® Two™ panel trials on the BHP Mining Area C Iron Ore and Jimblebar mine site in 2012. Due to his thoroughness and expert product understanding, he was able to eliminate competitor panels from the site, with their product screen machines now running with Ludowici® panels. A big win for the consumables business,” Galpin said.

In June 2011, Tony was diagnosed with colon cancer. "I was shocked to say the least," he said. "No one wants to hear their doctor say, 'I am sorry to say, you have cancer.'"

“Looking back on the whole experience made me appreciate all that is good in my life. This whole experience has strengthened my resolve to stay positive and live life to the fullest. I am eternally grateful for the whole Ludowici team who were extremely supportive, providing me the additional time required to attend treatment and to recover. And of course, my wonderful family and friends who helped me get my life back.”

Raising money for cancer research

Tony participated in the Sunsuper Ride to Conquer Cancer® with his two sons-in-law Dean and Scott, in 2012, raising $3,400 benefiting the Western Australian Institute for Medical Research (WAIMR), Western Australia’s premier adult medical research institute. Overall, the event raised $4.6M with all money going directly to cancer research. A keen cyclist prior to his illness, Tony has continued to cycle as part of his recovery program and to help raise awareness of colon cancer.

The Sunsuper Ride to Conquer Cancer® was a 2-day bike ride held on the 20th and 21st of October 2012, traveling 200 kilometers throughout Western Australia's scenic countryside. When preparing for the race, Tony said, “As you can imagine, riding that far was not a simple feat for me. I had to train and get in shape, but I was excited that I could finally do something this big in the fight against cancer.” he said.

“I have learned that life can throw some real curve balls at you sometimes, but never lose hope for very long. Take bad news in stride, re-evaluate your situation and move on as best you can."

CONTACT: Tony Buckland